State Street SPDR ETFs
Finance 📈 Social
Revolutionizing an industry with reserve posts
Predicting the future
PROBLEM
A major problem financial firms face is the inability to react quickly to events due to the lengthy legal and compliance reviews that define the industry.
SOLUTION
To solve this problem, we looked ahead and wrote posts for all potential outcomes to future events and got them approved by L&C ahead of time. For example, when there was an earnings call scheduled, we wrote posts for positive, neutral, and negative outcomes — so when the event happened, we could post about it instantly.
RESULTS
This is relatively common practice now. But at the time, this strategy was a major leap forward in financial marketing. Results and honors include:
4.25X LinkedIn CTR
29% Above Benchmark Twitter Engagement Rate
2019 Gramercy Institute Awards - Best B-to-I Campaign
2020 IAC - Best Investment Social Media Campaign
2020 W3 Awards - Silver Medal - Best Social Media Campaign
