Credit Donkey

Using a journalistic approach to create sticky page-1 content

PROBLEM

Credit Donkey publishes a high volume of content related to personal finance and banking. The problem that perpetually faces organizations who attempt to publish large volumes of content is that research often doesn’t extend beyond a basic Google search. As result, everyone who writes on these topics ends up rephrasing the exact same content.

SOLUTION

To avoid creating the generic, bland, me-too style content that dominates many of Google’s search rankings, I combined traditional SEO research with a journalistic approach to each article. I would personally contact the banks, apps, and state and local agencies to gain proprietary information other publications were too lazy to discover.

RESULTS

This research approach created distinctive content that answered user questions without simply regurgitating the same handful of facts. As a result, 64% of all articles I produced for Credit Donkey achieved Google page 1 (top 10) ranking.