Enverus
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Launching a new brand to a cynical target audience
Overcoming mistrust
PROBLEM
Energy SaaS company Enverus launched MineraliQ Royalty Advance to allow mineral rights owners to get a one-time lump sum payment — while keeping their mineral rights. The target audience was highly-skeptical of any changes to the status of their property.
SOLUTION
To maintain a sense of trust, several core talking points were reiterated throughout the campaign. These included financial freedom, the ability to pursue your goals without taking on debt, and the retention of your mineral rights ownership.
RESULTS
The client was satisfied with the end result, and launched MineraliQ shortly after our presentation. The program is still going strong and is growing in popularity across the continental United States.
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