State Street SPDR ETFs

Back to basics

PROBLEM

In 2021, the world was a-changin’ — and with it was the status quo of the traditional 60/40 portfolio. Advisors were looking for insights into how to position their client portfolios in a way that would help their clients overcome the “new normal” of increased volatility, rising interest rates, and broad market uncertainty.

SOLUTION

I worked together with our art director and creative director to develop eye-catching digital ads that would be included in the InvestmentNews Market Intelligence newsletter. From a copy perspective, the angle was a call to arms to advisors and a message that the time for complacency and traditional allocations is over.

RESULTS

Overall, results were positive. The campaign generated over 2,000 unique clicks and boasted a click-through rate that exceeded the industry benchmark by 27%.