Vespa (Spec)
B2C Auto 🚗 Video, Social, Print
Creating fun, engaging TV and social with limited resources
30-sec TV spot
As a student of the Italian language, I decided to focus my first spec video piece on the adorable Vespa Primavera. This spot is selling a lifestyle. The lifestyle of Southern Italy — of beaches, sunshine, and enjoyment of the simpler things. Vita, stile italiano: Life, Italian style.
Copywriter and Video Producer: Justin Barnard
Video Editing Technology: Apple iMovie
Social Reels
Below, I show how this 30-second spot was created with modular content creation in mind by leveraging the same resources to create a series of reels for social media.
[COMING SOON - FEB 2025]
Finally, I created a few print ad concepts using the same assets and copy.
