Orange Logic

Helping enterprises avoid the most common traps when buying SaaS products

PROBLEM

It’s a sad but true reality that many SaaS products over-promise and under-deliver, which leads to poor adoption and a costly cycle of change management. Orange Logic flew under the radar for nearly 20 years, quietly developing a platform so robust that the company has only lost 2 clients throughout its entire lifetime — good for a 99.6% customer retention rate.

SOLUTION

It was a bold strategy led by the company’s founder. Essentially, we called out why other DAMs routinely fail to live up to expectations and educated the public on how to avoid the traps and sales gimmicks performed by our competitors. To communicate this message, we deployed a powerful combination of long-form and short-form content. In true omnichannel spirit, each execution hit the same message with the same branding, but was tailor-made for the medium in which prospects would interact with it.

RESULTS

The campaign was touted by the leading industry analysts in the DAM space as “Bold”, a “Breath of fresh air”, and “Throwing down the gauntlet to the rest of the industry.”