Orange Logic
B2B SaaS 🚀 Sales Collateral
Accelerating the sales pipeline for a growing SaaS firm
Reducing workload on sales teams to accelerate the sales pipeline
PROBLEM
Orange Logic was an established B2B SaaS firm with a steady clientele, but was looking to pursue rapid growth. Unfortunately, the company’s sales team had to manually field every single information request from prospects because virtually no public-facing sales collateral existed.
SOLUTION
I worked with a freelance graphic designer to develop templates for a variety of different PDFs that would be useful to the sales team, including product sell sheets, FAQs, case studies, and press releases. In addition, I created a list of documentation requests from sales and BDR teams over the course of several months. Once templates were approved, my fellow copywriter and I rapidly created a library of the 20 most popular requests from prospects for sales teams to use moving forward.
RESULTS
The sales and BDR teams at Orange Logic were extremely grateful to have approved materials available. As a result of this program, these teams got valuable time back to spend on prospecting and working with potential clients.
