Artisoft Labs

Reinventing an established brand

PROBLEM

Artisoft Labs provides hardware and software technology for gas station and convenience store (c-store) operators, including pump and in-store POS and mobile apps for owners, customers, truckers, and distributors.

The company originated in Puerto Rico and focused on serving the Central American market, but sought to break into North America. The company also needed new messaging as they set their sights on a particular niche of the market: remote locations often overlooked by their larger competitors.

SOLUTION

To help accomplish these goals, I conducted several interviews with key stakeholders to get an in-depth understanding of the company’s vision for their new brand identity. The website I wrote and provided mock-up designs for focused on hammering home three central themes:

• Guaranteed lower costs than the competition

• Service to remote locations

• No need to overhaul your entire operation

RESULTS

As a freelancer, I lack access to metrics on how this project affected the business (e.g., conversions.). However, this project serves as a showcase of my M.O. of providing high-quality writing with very little editing required. The copy and visuals for the majority of the company’s website reflect the first draft I submitted to the team.