Orange Logic
B2B SaaS 🚀 Social
Creating a new program to 10X social publishing speed
Ramping up the content engine
PROBLEM
Due to direct supervision by the time-strapped founder and CEO, getting content approved quickly and on a regular schedule was a perennial challenge for the Orange Logic marketing team. As a result, the company produced sparse content, even though it possessed the unique industry insights to justify a significant content engine.
SOLUTION
To help solve this, I implemented several strategies to drastically increase the pace at which social content was produced, approved, and published, including:
Creating multiple clips of every pre-approved long-form video
Turning long-form case studies into social-friendly carousel posts
Developing a webinar program that will generate multiple social posts each (went live Fall 2024)
RESULTS
10X publication speed
23X organic impressions
300% page view increase
Social Creative
In addition to creating a new content strategy and writing copy for our newly accelerated social media program, I also designed the social creative for most posts using Adobe Photoshop and Illustrator. Video clips were created in collaboration with our video producer, Sean Willmon. We would identify clip opportunities from our long-form videos and then I would write super copy while he finalized animations.
